The 2024 Middle East Event Show was a true milestone for us — it marked the official debut of the B-FRAME system. Our goal was clear: to prove that an exhibition system can be clean, youthful, sustainable, and highly functional all at once.

Our stand brought a bold, urban vibe, where minimal lines met striking colors and a strong visual identity. Every detail of the installation spoke to modularity and creative versatility. In some spots, we intentionally left the structure open — and in others, we went deliberately crazy just to show what the system could really do.

Take a closer look at the photos — that was our first step into the spotlight. A frame system with almost limitless potential.

Once we locked in the core layout of B-FRAME, we kept pushing the boundaries: how many different ways can one structure serve completely new purposes? The answer was creative reconfiguration.

Since then, our frames have taken on countless forms:
used as tables, outfitted with mounted TVs, turned into shelving systems, adapted as clothing racks, fitted with mesh display panels, and even expanded with lockable storage cabinets when needed.

B-FRAME isn’t just modular.
It’s made to be reimagined — again and again.

And Now — Meet Us at INDEX 2025

We’re back, and we’re bringing something new.

📍 May 27–29, 2025 | 10:00–18:00 daily
📍 Dubai World Trade Centre

Fresh setups. New use cases. Same powerful system.
The frame is the same — everything else is reimagined.