Five hours. One stage. A full stand install. Welcome to the world of B-frame.

If you were at this year’s INDEX Exhibition, chances are you noticed us — or at the very least, our structure. The B-frame team showed up loud and proud, with a bold stand concept that blurred the line between architectural structure and experiential design.

And yes — we built the entire thing in just five hours, stage and all.

Modular? Check. Reusable? Of course. Eye-catching? Without a doubt.

The booth wasn’t just a frame showcase, it was a statement. A curated experience that highlighted how B-frame can shape space, tell stories, and deliver high-impact design that’s both smart and stunning. Our modular system proved, once again, that it doesn’t just support — it performs.

What does a QR code have in common with B-frame? More than you’d think.
Because the QR code, much like B-frame, is structured, scalable, and infinitely versatile. A graphic system packed with potential. Just like us. It wasn’t just a visual, it was a metaphor, and it made people stop and ask questions. (Which, by the way, we love.)

Oh, and the ducks? They’re back in full gear.

You may have seen them last at the Middle East Event Show. Our infamous B-frame ducks fully suited up in their brand new helmets — made a grand return at INDEX. They’re not just mascots. They’re attitude. They remind us (and everyone else) that modular design doesn’t have to be boring. It can be fun, cheeky, and completely unforgettable.

Let’s Build Something Bold

From concept to construction, we’re here to reshape what modular means in retail, events, exhibitions, and beyond.

Curious how we can frame your next big idea?

Let’s talk.